Community building and developing the potential of grassroots leaders are at the core of the Atlanta Civic Site's work. NPU-V residents are the ultimate stakeholders in the place-based strategies used by the Site. Increasing the capacity of community residents and organizations to reach their full potential is, therefore, a critical element of the Casey Foundation's work in NPU-V. By integrating the Community Building strategy with the other strategies, the Civic Site is targeting the "sweet spot" of public life - the space in which efforts build community and solve public challenges at the same time.